Marketing

Grain Marketing

Commodity markets are increasingly volatile, with recent seasons seeing wheat prices fluctuate by as much as £70 per tonne. For any arable business, the impact of marketing decisions can be significant—making the difference between a strong return and a missed opportunity.

At Chichester Grain, we work with experienced marketing partners to help members navigate these challenges and maximise returns.

From 2024, marketing has been handled by Robin Appel Ltd., bringing additional expertise and a focused approach to grain sales.

Marketing Approach

We offer a structured Long Pool marketing system, designed to deliver strong, consistent returns over the course of the season.

Grain committed to the pool is marketed strategically, with sales timed to capture the best opportunities in the market and achieve an optimal average price.

This approach removes the pressure of trying to time the market individually, while still ensuring competitive overall performance.

Quality-Based Returns

For commodities with varying quality specifications, a base pool price is established, with premiums allocated subsequently. This ensures members are fairly rewarded for the quality of grain they deliver.

Cash Flow Support

To assist with cash flow, members can access an advance payment of up to 90% of the estimated final pool value shortly after harvest. These advances are offered at competitive interest rates, providing valuable financial flexibility.

For further information on how we market your grain, please follow the link below.